1. GR and lobbying in Russia, including how the international agenda shapes advocacy strategies.
2. Building strong communication between business and government with a focus on key GR approaches to stakeholder engagement and the art of negotiation.
3. Principles, tools, and approaches for working with public authorities at the federal, regional, and EAEU levels.
4. Monitoring and analysing information that influences advocacy strategies and tactics.
5. GR strategy as an integral part of overall corporate strategy: structure and development specifics.
6. Using PR tools in GR to influence public opinion and engage key audiences in advocacy and lobbying projects.
7. Business associations, industry bodies, public institutions, state corporations, and development institutions as platforms for GR initiatives, including interaction mechanisms.
8 Expert relations: the role of think tanks and analytical organisations in GR and lobbying.
9. Managing GR communication risks, staying aligned with public interests, and maintaining ethical standards and professional codes of conduct.
10. Structuring and running a GR department in times of crisis, including its key functions, internal coordination, KPI systems, and risk and opportunity management, as well as the professional skills and core competencies of GR specialists.
11. Measuring the real impact and efficiency of a company’s GR function.
12. The role of corporate GR in IPO processes.
13. GR in M&A transactions, including interaction with regulatory bodies overseeing foreign investment in Russia.
14. Industry non-profits as an effective GR tool, illustrated by case studies from the specialised food sector.
15. Working with regulators and supervisory bodies to effectively protect and represent business interests.
16. The Agency for Strategic Initiatives as a platform for advancing large-scale business and NGO initiatives.
17. Regulatory impact assessment and other tools for engaging with the Eurasian Economic Commission as a supranational regulator.
18. Using the judicial system to address GR challenges: limits and opportunities.