form of training
format of study
program volume
cost of the program
60
150 000
practical training/workshops
days of full-time study
academic hours
rubles

The first advanced GR-training in Russia, based on the concept «practitioners for practitioners». The teaching faculty comprises GR-experts of Russian and international companies from the real economy.

6
En
Ru
off the GR-training's cost will be donated to Lake Baikal Foundation for Environmental Applications and Research
10%
About
Government Relations' functions have finally become the mandatory condition for development and enhancement of business and nonprofit organizations. It is literally neither possible nor justifiable to execute major or social responsibility projects as well as agree upon some long-term investments without the strategically significant collaboration with state authorities. The role of managers, who are responsible for interaction with public entities, has been increasing. The managers start facing the mounting requirements to their professionalism as well. The future of the overwhelming majority of world markets is inexorably connected with state actions. Protectionism, import substitution, export promotion, technological ambitions, geopolitical adjustments, governmental social initiatives' reinforcement and now the pandemic of Covid-19 – all these variables are swiftly transforming the current state of affairs, and enormously precise adaptation of business and the "third sector" is totally required for "survival". Under these complex and sophisticated circumstances the trust of the State is positioned as the most precious capital of for-profit companies and NGOs. GR-experts are in extremely high demand now, and their professional relevance has been expanding annually.
01
Mastery and advancement of the professional activity, aimed at representing and promoting the interests within the system of public entities at the regional, federal and supranational (the EEU) levels as well as internationally.
03
Relevance of the program
Goal of the program
We invite business owners, top managers of private and state organizations, PR, IR, HR and GR-specialists, public employees, representatives of media, nonprofit sector and expert community. All the interested persons, who are wishing to upgrade their relevant skills and competences, are welcome as well!
02
Target Audience
Mr. Eduard Voytenko
Academic Director of the Program
Mr. Eduard Voytenko – PhD in Political Science, CEO and Managing Director of the lobbying firm Baikal Communications Group, Head of the Board of trustees at Lake Baikal Foundation for Environmental Applications and Research. Professional lobbyist with over 10 years' experience. Member of professional international lobbying associations – the Society of European Affairs Professionals and the Public Affairs Council, Crisis and Litigation Communicators' Alliance.

Mr. Eduard Voytenko implemented dozens of governmental, social and political, electoral, GR & Lobbying federal and regional projects as well as a number of media and communications' international initiatives.
Mr. Eduard Voytenko
Academic Director of the Program
Mr. Eduard Voytenko – PhD in Political Science, CEO and Managing Director of the lobbying firm Baikal Communications Group, Head of the Board of trustees at Lake Baikal Foundation for Environmental Applications and Research. Professional lobbyist with over 10 years' experience. Member of professional international lobbying associations – the Society of European Affairs Professionals and the Public Affairs Council, Crisis and Litigation Communicators' Alliance.

Mr. Eduard Voytenko implemented dozens of governmental, social and political, electoral, GR & Lobbying federal and regional projects as well as a number of media and communications' international initiatives.
Teaching
Faculty
Structure of
the Program
Theoretical and Technological educational blocks
  1. GR and Lobbying in Russia. Impact of the political agenda on the lobbying activity.
  2. GR-strategy as a constituent and significant part of the corporate strategy of a company. Structure and all the distinguishing features of the document's elaboration process.
  3. Monitoring and analysis of information with an impact on strategy and tactics for promoting business interests at the level of regional and federal state authorities.
  4. Stakeholder analysis and mapping as well as GR-campaigns' planning: comparison of approaches of "in-house" specialists and independent lobbyists.
  5. Construction of communicational channels between business sector and state authorities. Specifics of the GR-approach to communication with stakeholders. Mastery of GR-negotiations.
  6. Principles, GR-technologies and instruments of interaction with state authorities at the federal and regional levels as well as within the scope of supranational GR-space (countries of the Eurasian Economic Union).
  7. Business and sectoral organizations, public institutions and development institutes as GR-platforms for lobbying projects.
  8. Expert Relations. Role of expert and analytical/research organizations in Government Relations and Lobbying activity.
  9. Workshop: "Legal expertise of the legal and normative acts' bills and the legislative process of their passing".
  10. PR-instruments in GR: formation of the target audiences' mass opinions during the implementation of GR and Lobbying projects.
  11. Сhallenges of GR-communications and GR-risks' prevention. Execution of activities for the benefit of state interests. Ethics of GR-communications and Lobbying. Code of Professional Conduct.
  12. Workshop: "Assessment of the regulative influence and other instruments of interaction with the Eurasian Economic Commission as a supranational regulative entity of the Eurasian Economic Union".
Practical educational block
  1. GR in the field of non-profit organizations' activities: present-day Russian realities.
  2. Sectoral nonprofit organizations as an effective GR-instrument: demonstrative cases in the industry of specialized food products (federal and supranational levels).
  3. Importance and meaning of GR within the modern organization. The legal expert's standpoint.
  4. GR-tasks and problems-solving through the judiciary system: boundaries of possibilities and impossibilities.
  5. GR in the financial and banking industry.
  6. Retail sector, suppliers and governmental policy. Common aspirations and disagreements, regarding the import substitution and support of domestic manufacturers. Lobbying aspirations of the industry.
  7. Lobbying activity within the agro-industrial sector: strife for national and international markets.
  8. GR amid COVID-19: challenges and opportunities.
  9. GR and Lobbying activity of the Russian companies internationally in the context of the national markets' protectionism. Demonstrative case of pharmaceutical companies.
  10. GR in the oil and gas industry: international, federal and regional agenda.
  11. GR in the metallurgical and mining industry: Influence of the ecological agenda on the industry.
  12. GR-specifics in the sphere of traditional and "green" energetics. Overcoming of the existing regulatory barriers and obstacles for the industrial development in Russia.
  13. GR and lobbying activities in the chemical industry.
  14. GR in the environment protection domain. Demonstrative cases of the effective dialogue with public authorities, illustrated by the activities of an environmental non-government organization (ENGO).
  15. Promotion of business interests in government bodies through the conclusion of investment and other agreements. Demonstrative case of the automobile industry.
  16. GR in companies, where Government is a shareholder: Dispelling the Myths.
  17. IT and Telecommunications in Russia: specifics of regulation and industry's government relations.
  18. GR and Lobbying in the fast-growing sectors: demonstrative cases in the field of EdTech/E-commerce.
  19. Industries under intense supervision and scrutiny of the regulator and public control: demonstrative cases in the field of tobacco and alcohol regulation.
  20. Workshop "Construction of GR-department within the corporate entity. Organizational structure and functions. Professional skills and competences of GR-specialists. Assessment of the effectiveness: Risks and Opportunities' Management".
Leave a request on our website
Registration Form
Scan or copy of passport/other identity documents
Identity Document
Certificate of Vocational Education with Supplement (scan or copy) or the Written Notice from the place of study
Diploma of Higher Education
3×4 cm (printed or electronic, without headwear)
Color Photograph
Template will be forwarded electronically to the e-mail address, indicated in the Registration Form
Questionnaire
Template will be forwarded electronically to the e-mail address, indicated in the Registration Form
Application Form
Contract with individuals or legal entities (template will be forwarded electronically to the e-mail address, indicated in the Registration Form)
Contract
If available
Curriculum Vitae
Admission Checklist. Required documents for GR-training's enrollment
We have trained
company employees
60
academic-hour program
6
training programs are completed
117
GR-specialists have already improved their qualifications

2021 IABC Gold Quill Award of Merit (Category 19: Communication Training and Education)
timeframes of the training program 2021
25-30
timeframes of the training program 2022
October,
11-16
April,
By clicking the button, you accept the terms of the policy and user agreement
*
Leave a request – we will call you back and answer your questions
Upon completion of the training program
all the attendees are awarded the MGIMO
Advanced Certificate
+7 (495) 660-68-34
grandlobbying@b-c-g.ru
Details by phone:
THE CORPORATE TRAINING AND CUSTOMIZED EDUCATIONAL PROGRAMS WITH THE FOCUS ON SEPARATE AND SPECIFIC INDUSTRIES ARE AVAILABLE AND SUBJECT TO FURTHER DISCUSSIONS.
PRACTITIONERS FOR PRACTITIONERS
© All Rights Reserved.
B-C-G
+7 (495) 660-68-34 grandlobbying@b-c-g.ru
MGIMO
+7 (495) 225-37-20
+7 (964) 573-65-77
ostashova.y.v@my.mgimo.ru
PROGRAMS