form of training
format of study
program volume
cost of the program
60
150 000
practical training/workshops
days of full-time study
academic hours
rubles

The first advanced GR-training in Russia, based on the concept «practitioners for practitioners». The teaching faculty comprises GR-experts of Russian and international companies from the real economy.

6
En
Ru
off the GR-training's cost will be donated to Lake Baikal Foundation for Environmental Applications and Research
10%
About
Government Relations' functions have finally become the mandatory condition for development and enhancement of business and nonprofit organizations. It is literally neither possible nor justifiable to execute major or social responsibility projects as well as agree upon some long-term investments without the strategically significant collaboration with state authorities. The role of managers, who are responsible for interaction with public entities, has been increasing. The managers start facing the mounting requirements to their professionalism as well. The future of the overwhelming majority of world markets is inexorably connected with state actions. Protectionism, import substitution, export promotion, technological ambitions, geopolitical adjustments, governmental social initiatives' reinforcement and now the pandemic of Covid-19 – all these variables are swiftly transforming the current state of affairs, and enormously precise adaptation of business and the "third sector" is totally required for "survival". Under these complex and sophisticated circumstances the trust of the State is positioned as the most precious capital of for-profit companies and NGOs. GR-experts are in extremely high demand now, and their professional relevance has been expanding annually.
01
Mastery and advancement of the professional activity, aimed at representing and promoting the interests within the system of public entities at the regional, federal and supranational (the EEU) levels as well as internationally.
03
Relevance of the program
Goal of the program
We invite business owners, top managers of private and state organizations, PR, IR, HR and GR-specialists, public employees, representatives of media, nonprofit sector and expert community. All the interested persons, who are wishing to upgrade their relevant skills and competences, are welcome as well!
02
Target Audience
Mr. Eduard Voytenko
Academic Director of the Program
Mr. Eduard Voytenko – PhD in Political Science, CEO and Managing Director of the lobbying firm Baikal Communications Group, Head of the Board of trustees at Lake Baikal Foundation for Environmental Applications and Research. Professional lobbyist with over 10 years' experience. Member of professional international lobbying associations – the Society of European Affairs Professionals and the Public Affairs Council, Crisis and Litigation Communicators' Alliance.

Mr. Eduard Voytenko implemented dozens of governmental, social and political, electoral, GR & Lobbying federal and regional projects as well as a number of media and communications' international initiatives.
Mr. Eduard Voytenko
Academic Director of the Program
Mr. Eduard Voytenko – PhD in Political Science, CEO and Managing Director of the lobbying firm Baikal Communications Group, Head of the Board of trustees at Lake Baikal Foundation for Environmental Applications and Research. Professional lobbyist with over 10 years' experience. Member of professional international lobbying associations – the Society of European Affairs Professionals and the Public Affairs Council, Crisis and Litigation Communicators' Alliance.

Mr. Eduard Voytenko implemented dozens of governmental, social and political, electoral, GR & Lobbying federal and regional projects as well as a number of media and communications' international initiatives.
Teaching
Faculty
Structure of
the Program
Theoretical and Technological educational blocks
1. GR and Lobbying in Russia. Impact of the political agenda on the lobbying activity.
2. GR-strategy as a constituent and significant part of the corporate strategy of a company. Structure and all the distinguishing features of the document's elaboration process.
3. Monitoring and analysis of information with an impact on strategy and tactics for promoting business interests at the level of regional and federal state authorities.
4. Stakeholder mapping as well as GR-campaigns' planning: comparison of approaches of "in-house" specialists and independent lobbyists.
5. Construction of communicational channels between business sector and state authorities. Specifics of the GR-approach to communication with stakeholders. Mastery of GR-negotiations.
6. Principles, GR-technologies and instruments of interaction with state authorities at the federal and regional levels as well as within the scope of supranational GR-space (countries of the Eurasian Economic Union).
7. Business and sectoral organizations, public institutions and development institutes as GR-platforms for lobbying projects.
8. Expert Relations. The role of expert and analytical/research organizations in Government Relations and Lobbying activity.
9. PR-instruments in GR: formation of the target audiences' mass opinions during the implementation of GR and Lobbying projects.
10. Сhallenges of GR-communication and GR-risks' prevention. Execution of activities for the benefit of state interests. Ethics of GR-communication and Lobbying. Code of Professional Conduct.
11. Workshop: "Legal expertise of the draft legal and normative acts and the legislative process of their passing".
12. Workshop: "Assessment of the regulative influence and other instruments of interaction with the Eurasian Economic Commission as a supranational regulative entity of the Eurasian Economic Union".

Practical educational block
1. GR in the field of non-profit organizations' activities: Russian realities.
2. Lobbying activity within the agro-industrial sector: strife for national and international markets.
3. Retail sector, suppliers and governmental policy. Lobbying aspirations of the industry.
4. Problem-solving in GR through the judiciary system: the boundaries of the possible and the impossible.
5. GR in the financial and banking industry.
6. GR amid the coronavirus pandemic: risks and opportunities.
7. International GR and Lobbying activity of the Russian companies under the protectionism of national markets. Demonstrative case of pharmaceutical companies.
8. Sectoral non-profit organizations as an effective GR-instrument. Demonstrative cases in the industry of specialized food products (federal and supranational levels).
9. GR in the oil and gas industry: international, federal and regional agendas. Impact of the climate agenda on the industry.
10. GR-specifics in the sphere of traditional and "green" energetics. Overcoming of the existing regulatory barriers and obstacles for the industrial development in Russia.
11. GR in the metallurgical and mining industry. Influence of the environmental agenda on the industry.
12. Specifics of GR and Lobbying activity in the chemical industry. Influence of the environmental agenda on the industry.
13. Role of GR in the sector of ESG (Environmental, Social Governance).
14. GR in the environmental protection domain. Demonstrative cases of the effective dialogue with public authorities, illustrated by the activities of an environmental non-government organization (ENGO).
15. Industries under intense supervision and scrutiny of the regulator and public control: demonstrative cases in the field of tobacco and alcohol regulation.
16. GR in companies, where Government is a shareholder: Dispelling the Myths.
17. IT&Telecom in Russia: specifics of regulation and government relations of the industry.
18. GR and Lobbying in the fast-growing sectors: demonstrative cases in the field of EdTech/E-commerce.
19. Workshop "Construction of GR-department within the corporate entity. Organizational structure and functions. Professional skills and competences of GR-specialists. Assessment of the effectiveness: management of risks and opportunities".

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Registration Form
Scan or copy of passport/other identity documents
Identity Document
Certificate of Vocational Education with Supplement (scan or copy) or the Written Notice from the place of study
Diploma of Higher Education
3×4 cm (printed or electronic, without headwear)
Color Photograph
Template will be forwarded electronically to the e-mail address, indicated in the Registration Form
Questionnaire
Template will be forwarded electronically to the e-mail address, indicated in the Registration Form
Application Form
Contract with individuals or legal entities (template will be forwarded electronically to the e-mail address, indicated in the Registration Form)
Contract
If available
Curriculum Vitae
Admission Checklist. Required documents for GR-training's enrollment
We have trained
company employees
60
academic-hour program
6
training programs are completed
117
GR-specialists have already improved their qualifications

2021 IABC Gold Quill Award of Merit (Category 19: Communication Training and Education)
Mr. Vadim Suprun
Head of Government Relations and Internal Control Department, Collection Agency "EOS Russia"
Get ready to absorb a plethora of useful practical information, review lots of versatile real cases and communicate intensely with colleagues during the course. I would especially like to highlight the openness of all the speakers and their willingness to answer the audience's questions.
Ms. Alina Osnach
Chief Specialist of the Regional Communications Division, Public Relations Department, PJSC "Lukoil"
Upon completion of this GR-training within MGIMO School of Business and International Proficiency under the leadership of Mr. Eduard Voytenko I can highlight 4 main advantages:

1 – Highly qualified, individually tailored composition of speakers – experienced industrial specialists of the largest private and state corporations with the multifaceted professional focus,
2 – Relevant and interesting practical case studies with the deep elaboration on particularities as well as the detailed commentaries from authors,
3 – Properly structured handout materials, that can be successfully utilized during the working process,
4 – Opportunities to become knowledgeable and manage contact exchange with sectoral specialists from different fields of professional activities.

Undoubtedly I will highly recommend the GR-advanced training course to all the specialists, which value their time and high-quality approach to the delivery and presentation of information.
Ms. Olga Balueva
Head of Regional Communications and Organizational Activity Division, Directorate of GR and International Activity, Uralchem Group
КGR-training course under the leadership of Mr. Eduard Voytenko manifests the new approach to education in the sphere of GR-staff preparation and encompasses 3 main constituents:

1 – Structure and foundations of GR-management in Russia with excellent presentation materials, which I use after graduation,
2 – High-quality teaching staff: GR-practitioners from private and state corporations,
3 – Acute, relevant and concrete cases, which GR-practitioners encounter on a regular basis.

MGIMO Graduate Certificate is a pleasant added bonus to my obtained knowledge and productive networking with professionals. I would like to say that "4 days training" positive impact corresponds to the effectiveness of the full-fledged education with the specialty "Public Administration".
Mr. Makar Goncharov
Head of GR, Skyeng
The advanced training "GR and Lobbying in Business and Nonprofit sector" under the leadership of Mr. Eduard Voytenko awarded me the wealth of knowledge, which is indispensable for professional activity and extremely useful for enhancing the GR-expertise of Skyeng. The GR-training is best structured, it is an ideal combination of theory and practice. Among lecturers were chief executives of the leading companies, who addressed an audience, presenting the practical material, based on their work experience.

It is very significant to note that all the lecturers maintained the lively dialogue with attendees, they were completely open to communication. It was the powerful networking experience for me. Upon completion of the GR-training, I was given the handout materials, since then I have been using them from time to time. I recommend this training to everyone, who wishes to excel in the GR-profession or obtain more knowledge on this matter. After graduation You will have the true understanding of this professional domain.
Mr. Nikita Pichugin
Director, Public Affairs Department, JSC "The United Shipbuilding Corporation"
The GR-course will help arrange the working process inside my department according to the priorities, set by our corporate management. With regard to all the speakers of the educational program, I would like to praise the work of Ms. Irina Fedorova from Baltika Brewery (Carlsberg Group) and Ms. Maria Dronova (EVRAZ Holding) – these two stories made me energized, they provided me with ideas, which can be used
in my practice.
What is more, within the framework of the GR-course It was possible to get acquainted with interesting and very talented people from various spheres, like-minded professionals. It was possible to exchange contacts. We have already found the common topics, which can be implemented beyond the framework of the GR-program.
Mr. Yuriy Golovatchik
Director of Corporate and Government Affairs, Mon'delēz Rus LLC company
The training course was very interesting! I like very much the theoretical block from Mr. Eduard Voytenko, CEO and Managing Director of Baikal Communications Group, which he presented in the beginning. The practical experience of a number of corporate colleagues was very compelling as well. I was delighted to learn some particularities of the media GR-activities. For example, lecture of the speaker from the Russian newspaper "Rossiyskaya Gazeta" was very interesting. In addition to the aforementioned educational potential, the GR-training gives some excellent networking opportunities.
Ms. Tamara Stepanova
Consultant to The Food and Agriculture Organization of the United Nations (FAO)
Time is one of the most valuable resources. The GR-training program was so intensely saturated with a formidable number of great speakers and extremely useful information, that its fruitful outcomes are certainly going to unveil themselves in the long run. Speakers understand you and your professional needs and present the most relevant cases.

For experts in international relations and those who seek to become one, this training program can become a beneficial addition to their expertise and an impetus for their career in the relevant professional domain.
Ms. Vitaliya Tsarik
Senior Manager, Public Relations Department, PJSC "Lukoil"
One of the best training courses in recent years: a plethora of practical cases from the leading companies with lots of quite sensitive details of corporate GR, very intense educational program, useful professional contacts. All these features of the training are certainly worth the money and time.
Mr. Artyom Schepinov
Leading Specialist, Public Relations Department, PJSC "Lukoil"
Lecturers-lobbyists from Yandex Corporation, Baltika Breweries, EVRAZ, Siberian Coal Energy Company, tobacco industry...all-star cast! Relevant cases, professional contacts, new ideas - it was an epicenter of GR! I would like to thank Mr. Eduard Voytenko for this opportunity!
Mr. Igor Cherkasskiy
Head of Trade Marketing and Operations, British American Tobacco Plc.
I am excited about the GR-course, I am delighted by what I saw and what I heard. I certainly succeeded in establishing the good personal contacts with experienced representatives of the wide spectrum of different sectors.

All the accumulated knowledge and obtained practical case studies are the "gold mine" of information about the regulatory industry (what it looks like and how the relations in the regulatory domain are established). Undoubtedly the advanced training GR-course is going to get an excellent score!
Ms. Anna Baires
Specialist, International Projects Division, PJSC Rosneft Oil Company
It was very interesting and useful to exchange experience with colleagues from absolutely different spheres and industries. All the accumulated knowledge, which was obtained within the framework of the GR-course, without any doubt, will be utilized and implemented in my practice.
Ms. Irina Pecherina
Regional GR Manager, Coca-Cola HBC Eurasia
First of all, this training course will be of interest for entry-level specialists in the field of Public Affairs. It will be useful for experienced managers to structure the accumulated knowledge, get acquainted with experts, and expand the circle of professional contacts.
I would like to note the high quality of the program in terms of its arrangement and educational richness.
I wish all the success to the graduates of the program as well as to those, who are just going to become students once again!
timeframes of the training program 2021
25-30
timeframes of the training program 2022
October,
11-16
April,
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Upon completion of the training program
all the attendees are awarded the MGIMO
Advanced Certificate
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PRACTITIONERS FOR PRACTITIONERS
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